Use of Social Media in Business

The GWA Chamber of Commerce sponsored a business networking event on May 5, 2025 at the Genesee Country Village & Museum that was focused on the use of social media in business with invited speaker Camille Zess, Vice President of Growth at Travel Alliance Partnership. All local business owners and leaders were invited to join GWA Chamber members at this event.

Social media has provided the opportunity to fundamentally

change the way businesses connect with their intended

audience, becoming an important tool that can help build brand awareness, engage with customers and drive sales.

As part of her presentation, Camille Zess provided an informative top ten list of marketing tips that can help promote successful business use of social media:

1. Keep it simple (one focus per post, and get to the point)

2. Make it visual (thumb-stopping, hi-res images)

3. Embrace video content

4. Know your audience

5. Have a call to action

6. Monitor your channels regularly

7. Engage whenever possible

8. Be flexible (deviate from the plan as needed)

9. Watch for platform changes

10. Have fun!

See more from Camille's presentation:

The GWA Chamber of Commerce also shared how it uses social media:

Thanks to all who were able to attend and participate in the discussion. Dylan Coyle of Coyle's Pumpkin Ranch was the winer of the business card raffle at the event, winning a complementary membership to the Genesee Country Village & Museum.